Do you need to setup a business blog?
A Blog (derived from the term ‘web log’) is an interactive journal whereby you can post entries relating to your business in an informal but useful way to help market your business. As ‘owner’of the blog, you can post entries and invite comments on your product or services amounting to an ‘on-line conversation’ with readers who may include existing and potential customers.
A carefully developed blog has the potential to develop a wider audience and customer base for your business. What is important is that you think carefully about the content you add to ensure that it is both interesting, informative and most importantly updated regularly to maintain reader attention and entice them to return. Eg If your business is based on bathroom installation, discuss current trends and latest shower technology as a discusison topic.
So, is a blog the same as a website?
No. Although both are sources of information posted on the Internet, a website tends to be more of a static source of information. A blog is more interactive with entries being made in journal style. Providing the information posted is relevant and informative, a blog can attract a ‘community’ of readers who, at the same time are developing, maintaining and spreading an awareness of your business - a simple but successful marketing technique.
Although either a website or blog can ‘stand-alone’, blogs are becoming an increasing popular addition to a static web-presence. The increasing popularity of Blogs is mainly due to the fact that they are designed to be easy to use and posts can be uploaded without the use of any desktop software.
Regularly updated with current information, a blog is more likely to attract returning visitors who may not return to a static webpage once the information has been absorbed on the first visit.
Your customers will appreciate the more ‘personal’ relationship that a blog can command – showing your company (and products) as more ‘human’ and personal as apposed to a static marketing presence that a website can portray.
So do you need a blog?
If your business has information and knowledge to share or if your customers would welcome your expertise, a blog will provide your business with the ability to frequently update visitors on new developments, articles, tips and new products or services as often as you need to with little or no cost and limited knowledge of technology.
An incredibly useful tool in your business’s marketing toolkit, we can help develop your blog in terms of design and professional appearance taking this extremely effective marketing tool to the next level by increasing your online presence and brand awareness.
We can help
We provide a custom blog design service where we install the software, customise the design to your brand and provide instruction on how to maintain it and create content.
